Create a marketing campaign for The Good Bean brand covering prints, social media, and outdoor events. The goal was to promote their healthy chickpea snack in the North American market. Utilize humorous print ads to highlight the snack's health benefits, and organize a Food truck event for a promotion.
Campaign Products
The following are the products that need to be advertised and promoted through this project.
Tagline and Campaign Ideas
1. Snacking your protein.
2. I never feel guilty about my snacking
3. good life begins with the good bean