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DESIGN

The Good Bean

Project Type

Branding
Marketing

My Role

Designer
The Good Bean

Project Overview

Create a marketing campaign for The Good Bean brand covering prints, social media, and outdoor events. The goal was to promote their healthy chickpea snack in the North American market. Utilize humorous print ads to highlight the snack's health benefits, and organize a Food truck event for a promotion.

Campaign Products

The following are the products that need to be advertised and promoted through this project.

Tagline and
Campaign Ideas

1. Snacking your protein.
2. I never feel guilty about my snacking
3. good life begins with the good bean

Poster First
Drafts

Final Tagline

Final Poster

Outdoor event

Web banners