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DESIGN

Miss Shirley’s

Project Type

UX/UI
Branding

My Role

Designer
Miss Shirley’s

Project Overview

Opened in 2005, Miss Shirley's is an award-winning brunch cafe located in Baltimore, MD. What started as a single restaurant has now blossomed into a successful chain, with four establishments across the Baltimore area. However, the current design of Miss Shirley's website does not reflect their accomplishments, as the information architecture is overly complicated, making it difficult for users to navigate through the heavy text. Additionally, with social media playing a significant role in marketing, it is essential to have a social media page on the homepage, displaying real-time reviews and stories from customers.

Primary goal
of the project

1. Improve the navigation system to provide visitors with a clear and simple way to find relevant content easily.

2. Update the visual design of the website to be more modern, cheerful, and trendy.

3. Redesign the logo to achieve a more contemporary look.

Original Logo

The original logo used orange as the primary color and featured a condensed typeface with a kitchen glove symbol, but the contrast between thick and thin strokes made it hard to use on different backgrounds.

Redesign

The new logo is a combination of the original kitchen glove, the restaurant's initials, and a fried egg, capturing the welcoming brunch café mood.

The simplicity of the new logo aligns perfectly with Miss Shirley's core values while ensuring familiarity for existing customers.

Website Redesign

To enhance the user experience, the number of menus on the website was reduced, and information was organized in a more structured manner to avoid overwhelming visitors. Throughout the website, a uniform look and layout were adopted, utilizing a concise color palette and icons to maintain visual consistency.

 

By implementing these changes, Miss Shirley's website will better reflect the warmth and charm of the brunch cafe, enticing more users to explore their offerings and experience the delightful ambiance of their restaurants.

Original Website

Information
Architecture

Grid

Typography

Color

Wireframe

Ui kit