Everyone, at least once in their lifetime, has worked overnight due to work, assignments, games, or partying. We aim to cater to customers who want to stay awake to reach their goals overnight and provide a solution for recovery after a long night. With this in mind, we decided to create all-nighters survival kit.
We created a journey map of a college student buying the kit for the first time, to expand our idea about the kit.
NightOwl is an all-nighters survival kit that helps people achieve their goals during a long night. We developed a brand using the color schemes of the sky from dust to dawn. I managed the team board and meetings, created 3D modeling for packaging and created a website.
