Personal Branding > DESIGN | Amy Ryu Portfolio
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DESIGN

Personal Branding

Project Type

Branding
UX/UI

My Role

Designer
Personal Branding

Project Overview

Reinterpreted my name Amy Ryu in geometric shapes and designed a logo representing my name and the core of my design: Vivid colors and my illustration career background. The logo represents a story of me transforming from an illustrator to a graphic designer using simple lines and shapes instead of going too much into a detail-oriented illustration.

Logo Design

Logo Sketches

Typography

Color

I carefully selected five colors that I frequently encounter in my creative projects. These colors hold significant meaning to me due to their recurrent appearance in my work. Incorporating them, I designed my personal branding with a touch of familiarity and resonance.

Portfolio

I used the geometric shapes from the logo to craft a pattern, which I then applied to my portfolio template, ensuring a cohesive visual identity across my branding materials.

Information
Architecture